Meet Our 3rd Star of the Sew: Vienie McShane

Creative by Nature - Vienie McShane of Fabalula featured on jillalexa.com

Creative by Nature

It was such a pleasure meeting up with Vienie for this interview. When she mentions fabric her face lights up. Her actual words were, “I am crazy about textiles, love, love, love.” That’s when I realized

Meet Our 3rd Star of the Sew: Vienie McShane | VIENIE 3RD STAR OF THE SEW

Vienie at work

how much she and I have in common. As she says, she buys fabric wherever she goes. Doesn’t that just resonate with all you keen sewers out there? It can’t be just Vienie and me who do this.

This made it all the more special chatting with her and learning more about her journey in the wonderful world of sewing and creating beautiful and useful things.


Hand in Hand – Talent and Organisational skills

This talented and highly organized young lady is married to Noel and is the mother to Leo aged 4 and Lucy aged 1.

She studied jewelry design after leaving school and has always enjoyed painting.

At the age of 12, her grandmother gave her, her old Bernina sewing machine on which Vienie made random things. T

The Bernina must be all of 35-40 years old but hasn’t given any trouble throughout the years.

A Reason to Begin Sewing

The machine was hauled out when Vienie was expecting Leo as she was given a mosquito net which she wanted to alter to hang over the cot.

Another item was a baby sling, leaving Mom’s hands-free to do other things.

She remembers vividly the vibration of the sewing machine on her tummy when she was sewing the things in preparation for the baby that was soon to come.

Two New Creations

With the arrival of Leo, Vienie’s whole life changed and she had to learn to manage her time and her energy.

She decided that as she wanted to carry on with the sewing venture she needed to do it properly.

When Leo was just two months old she joined the Cape Craft and Design Institute (the CDI). This was such an eye-opener for her.

They offered workshops in Marketing, Management, Design, Photography, and other creative areas.

There was also a fashion section equipped with all kinds of sewing equipment.

She mentioned that she especially enjoyed the talks arranged by the CCDI and found them most interesting.

Venturing into the Business World

The sewing bug had bitten and Vienie decided now was the time to make something to sell and that is how Fabalula got started.

The first item was a shopper (bag), later came the aprons, make-up bags in two different sizes, pencil cases and potholders.

Creative by Nature Large Shopper
These items are sold through Vienie’s mother’s shop Clementina Ceramics at the Old Biscuit Mill and the craft shop at the Jewish Museum. The most popular items being the full aprons and the mini make-up bags.

Creative by nature make up bags
As the business grew, more and more fabric was needed and Vienie decided to work in ShweShwe fabrics.

She does all the layout and cutting, choosing the fabrics and with her artistic flair and eye for color, prepares each item.

No two items are the same.

Taking on Staff

In 2014 it was obvious to Vienie that in order to keep up with demand and also grow the business she would need help so she advertised on Gumtree for sewers.

Naturally, there was a huge response but Vienie decided to be fair and interviewed the first two people who contacted her.

They were given identical items to sew and then she decided that Simeon, a tailor from Zimbabwe would do the sewing of the items and Libby, a South African would do all the applique work.

They are still working with her after all this time in their own part-time capacities. She has introduced a bonus system which is very popular and ensures that the items are done in time and to a very high standard.

Besides all the items sold in the shop, she has also had two large orders from Norway.

Creative by Nature Applique

Vienie – the Teacher

Vienie went back to teaching at Gaia Waldorf School at Oude Molen Eco Village in 2016.

With the business growing, it was now time to become more mechanized and precise with the work. Noel, Vienie’s husband, came on board and helps her with the layout of the 3D design work on the computer for laser cutting.

All the items are now laser cut which makes the sizing accurate and identical. The laser cutting is done by a company specializing in this function.

Vienie’s creativity is being utilized to the full as a teacher at Waldorf School. She teaches the children all kinds of crafts. One of the skills she taught the entire class, not just the girls, was knitting.

Not only did they learn to knit, but they made their very own knitting needles and during the quiet time of the day (golden time) all one could hear is the clicking of the needles as they knit.

Initially, the boys were not too keen but soon they were engrossed in it and now they are the first to ask when they can get to knit again.

Naturally, as a gifted and craft loving mother, Vienie has handmade toys for her own children. These will no doubt be treasured by them even as they get bigger and passed down the generations.

Vienie McShane, owner of Fabalula, is Creative by Nature. Find out how she created a home industry business while raising two little ones and teaching at Waldorf School. Read more at jillalexa.com #creativebynature #starofthesewThese are the things that Vienie cannot do without in her sewing room:

1. Bernina

2. Sharp scissors (large)

3. Visual stimulation – scrapbooks with ideas

4. Collection of trimmings

5. Wool – another passion

6. Fabric – love, love, love

7. Beads

8. Pencil bag

Follow Fabalula on:




Vienie McShane, owner of Fabalula, is Creative by Nature. Find out how she created a home industry business while raising two little ones and teaching at Waldorf School. Read more at jillalexa.com #creativebynature #starofthesew

Jill Alexa

Jill of all Trades. Master of Many. Too busy to die.


  1. Hi Jill,

    I really like the designs, they look quite creative, especially those make up bags. It’s not something for me but I’m sure that my wife would like to look of them. I’ll have to show her.

    Thank you for sharing.

  2. Hi Jill,
    It is great to read about people who were able to reach success by doing what they are passionate about. It looks like Vienie has a lot of passion for sewing and crafting and breath with her business.
    Amazing and inspiring story and one of the examples of what can you do when you truly love what you are doing. I sincerely wish Vienie to prosper in her business and keep growing to bring value and beauty to our society!

    • Hi Anna, Thank you so much for the comments on the post. I loved writing it and know Vienie will be thrilled with the comments.

  3. Hi Jill thank you for this article,
    I admire anyone that can sew much less use it as a career, I come from a family of sewers, (clothes, shoes, scarfs, hats etc) were made for us to wear but my family members never took it to the next level.
    I would like to purchase some home made items can you help me out?
    Thanks in advance.

    • Hi Bria
      Thank you for your lovely comment. My products are available at two retail outlets in Cape Town, Clementina Ceramics and the Jewish Museum craft shop. If you live abroad I would be happy to sell you something privately and we could work out the postage/shipping costs however I usually only sell wholesale in large quantities. My email is
      Have a happy day xx

  4. This is such an inspiring story, Jill!
    I love the way that a passion can lead to life-changing decisions.
    In her case, a new business, giving job opportunities, teaching kids…
    I really enjoyed reading this. Thanks for sharing!

  5. HI Jill,
    Vienie’s story is really inspiring! I really love the shopper bags and all of the different colors of the fabrics! I am definitely going to check out more of her work!

  6. Beautify article Vienie is all round amazing. Big heart lots of love. Gentle kind and extremely creative. She has an exquisite eye for decor. Very talented. X

  7. This is the type of interest and past time that my late mother would have been involved in. She was always sowing and mending parts of clothing, something she learned years ago from her mother. It is good to see that the skills are still continuing.

    • Hi Andrew, Thanks for reading and commenting on my post. It certainly is pleasure for me to find all these wonderfully creative people

  8. What a great success story! Clearly speaks passion, when you’re good at something you will most likely enjoy it with passion and can turn into successful business. Very encouraging read 🙂

  9. Hi Jill I love all your posts I do wish your friend would have given us a walk through on an item she make. I’m always looking for new ideas lol.

  10. Thank you for helping us find creative people who are not known to the public. It is a pleasure to meet Vienie McShane and her wonderful creative work. Thanks for sharing this beautiful story.

Leave a Reply

Your email address will not be published. Required fields are marked *