When it comes to marketing your brand, there are various methods that you can incorporate to boost brand awareness, drive sales, and generate leads.
In this post, I will be sharing ten ways Facebook Advertising can benefit your small business.
10 Ways Facebook Advertising Can Benefit Your Small Business
1. Facebook advertising is one of The Most Targeted Forms of Advertising
A substantial benefit linked to Facebook Advertising is that you can reach your targeted audience.
Facebook advertising is a popular form of online advertising that allows you to advertise to people according to their
- interests
- age
- location, and
- behaviour
If you know your customers, you can use Facebook advertising to boost customer engagement.
2. Facebook Advertising is a Highly Cost-Effective Type of Advertising
You can spend as little as five dollars on Facebook Advertising and it could reach a thousand people.
Why spend hundreds or thousands of dollars on television commercials, radio ads, billboards, or other forms of traditional media when you can reach the same audience at a fraction of the price with SMS Marketing?
3. Facebook Advertising Has Fast Results
By using Facebook advertising, you can immediately start reaching thousands of followers. If you are looking for a quick way to drive conversions and traffic, then you should be considering Facebook advertising.
4. Facebook Advertising Boosts Sales, Revenue, and Leads
Facebook advertising is not just a story someone made up to drive profits for Facebook. It actually drives revenue, leads, and sales in your small business. Simply put, it works.
It is easy to waste a heap of money without seeing any return on your investment. This is why I strongly recommend investing in an experienced Facebook Ad Agency or social media advertising service.
Professional management for social media advertising costs anything from $400 to $800 per month. Therefore, it makes more sense to hire a reputable agency instead of hiring an employee.
5. Boosting Brand Awareness
Facebook advertising can build your brand awareness substantially because it is an excellent way of making people aware of your offerings. The more people get to know your brand, the more likely it will be for them to buy your products when it’s time to decide.
6. Increases Website Traffic
You can increase your website traffic through Facebook advertising by running a website click campaign to reach your audience and direct them to your website.
While it is possible to boost website traffic through various sources, the affordability and precision of Facebook Ads make it more advantageous than other sources.
7. Facebook Advertising is Quantifiable
You don’t have to guess with Facebook Advertising. The results are gaugeable and the numbers will tell you what you need to know. You will be able to see how many clicks, impressions, and conversions you have received.
8. You Can Engage Visitors to Your Website
Sometimes when you visit a website, you will notice a Facebook ad popping up shortly after. This is an advertising strategy referred to as remarketing. This tactic permits you to advertise to recent website guests.
So, if an individual visits your website and does not contact you or buy anything, you can re-engage them via Facebook advertising. This is a substantial benefit that can boost your conversions dramatically.
9. It Can Drive Off-Line Selling
You can drive offline sales through Facebook advertising. Many clients who are using Facebook ads notice a higher number of in-store visitors. This is because people will see ads on Facebook, visit the website, and then visit the physical location if they like what they see.
10. You Can Establish Repeat Business
With Facebook advertising, you can establish repeat business from customers who have bought from you previously. You can import customer emails, using their audience feature, and import them into your Facebook advertising strategy.
This means you will advertise directly to customers who are most likely to purchase from you.
Conclusion
So, can Facebook help your business? I’m sure you can answer that with a resounding yes after learning about these ten ways Facebook Advertising can benefit your small business.
